HISTORY [Replace?]

Prior to this role, Mia held positions of progressively increasing responsibility with Nielsen, during which time she was responsible for the development, planning and execution of corporate initiatives. Mia led media strategy around high visibility events like Advertising Week, CES and other leading industry events. She’s cultivated invaluable press relationships with publications like the Wall Street Journal, The New York Times, Washington Post, USA Today, Reuters, The Associated Press, Bloomberg, Ad Age, Adweek, LA Times, The Hollywood Reporter, Variety and many others. These relationships have led to hundreds of positive media placements since Mia joined the Nielsen team in 2012.

Before going in-house, Mia cut her teeth in the PR agency world. Her experiences include roles at the boutique technology firm Ricochet PR and the a global communications firm Edelman. In her time on the agency side, Mia managed accounts for clients across industries, from healthcare -- GlaxoSmithKline and AstraZeneca -- to consumer accounts like tête de cuvée champagne brand Armand de Brignac (Ace of Spades), and projects including American Heart Association’s ‘Go Red for Women’ and Dove’s ‘Real Beauty’ campaign.

Mia is a magna cum laude graduate of Florida A&M University with a Bachelor of Science in Business Administration and a Master of Business Administration with a concentration in Marketing.