“…not a biter, i’m a writer
for myself and others…”
biography
“Next to doing the right thing, the most important thing is to let people know you are doing the right thing.”
These words are the driving force behind Mia K. Scott-Aime’s 15 year-long career in communications, focusing on helping brands tell a good story by having a good story to tell. A proven media relations strategist, Mia is known for her ability to help brands build those stories around meaningful business solutions, corporate objectives and industry trends. Mia is a master curator of business narratives that are authentic, yet relevant to the current cultural zeitgeist. In other words, she knows what’s “hot” and how to spin it, using a unique skill set for both big idea building and tactical execution.
Mia currently serves as Vice President of Corporate Communications at BET, a Paramount company. In this role, Mia leads narrative development and media relations strategy that shapes awareness, attitudes, and perceptions of Paramount Corporate/Paramount brands among our advertisers, employees, industry executives and partners, consumer press and trade media, while collaborating cross-functionally to ensure consistency across brands and global markets. This includes the creation of brand strategy around corporate initiatives, such as mergers & acquisitions, executive announcements, show production and cast announcements, brand tentpoles, emerging content delivery services, and strategic partnerships with content creators, talent and social influencers. In this role, Mia also leads multi-platform social change initiatives aimed at addressing critical issues facing the communities we serve including media representation, voter registration and turnout, and community engagement.
Before joining the Paramount family, Mia served as Vice President of Communications at Nielsen, developing C-level media relations strategy for key areas of operation including the measurement of consumer behavior across linear and OTT for content and advertising, radio, social, CPG, retail and e-commerce. Notably, Mia also served as co-author and comms lead for Nielsen’s Diverse Intelligence Series, a collection of reports that have shifted the conversation about the importance of consumers of color across industries.
Prior to this role, Mia held positions of progressively increasing responsibility with Nielsen, during which time she led corporate comms initiatives and media relations strategy around high-profile industry moments like Advertising Week and CES. Before going in-house with Nielsen in 2012, Mia cut her teeth in the PR agency world. Her experiences include roles at the boutique technology firm Ricochet PR and the global communications firm Edelman. In her time on the agency side, Mia managed accounts for clients across industries, from healthcare -- GlaxoSmithKline and AstraZeneca -- to consumer accounts like tête de cuvée champagne brand Armand de Brignac (Ace of Spades), and projects including American Heart Association’s ‘Go Red for Women’ and Dove’s ‘Real Beauty’ campaign.
Mia is an MBA graduate of Florida A&M University and a native New Yorker, born, raised and currently residing in Queens with her husband Joe and their son, Jude. In her personal time, she enjoys traveling, spending time with family and friends and stealing French fries from other people’s plates.
holla @ me
